The Toronto Raptors' "We The North" campaign has successfully captured the hearts of Canadians and taken their fans from worst to first in the NBA in five years.

By Christina Settimi

Published: Feb 12, 2020, 9:40 am Added: Feb 12, 2020, 3:50 pm

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The NBA’s Best Fans: How The Raptors Turned Hockey-Mad Canada Into Hoopsville